iRoofing promises to be the all-in-one solution for roofing contractors. But with a $99/month price tag, is it worth the investment? We spent a month testing every feature.
Quick Verdict: iRoofing delivers excellent value for contractors doing 5+ jobs monthly. The roof visualizer and instant estimates save hours. But smaller operations may find it overkill.
iRoofing at a Glance
| Aspect | Details |
|---|---|
| Price | $99-149/month |
| Free Trial | Yes (14 days) |
| Best For | Mid-size roofing companies |
| Platforms | iOS, Android, Web |
| Our Rating | 4.3/5 |
| Would Recommend | Yes, for active contractors |
What is iRoofing?
iRoofing is a complete roofing software platform that combines:
- Satellite roof measurements
- AI-powered roof visualizer
- Estimate and proposal generation
- Customer presentation tools
- CRM and lead management
It’s designed to help roofing contractors sell more jobs faster by creating professional presentations on-site.
Pricing Breakdown
| Plan | Price | Features |
|---|---|---|
| Starter | $99/month | Measurements, basic proposals |
| Professional | $149/month | + Visualizer, advanced proposals |
| Enterprise | Custom | + API, multi-user, support |
What’s Included
- Unlimited satellite measurements (DIY)
- Professional roof reports ($20-30 each)
- Proposal templates
- Basic CRM
- Mobile apps
- Customer portal
Additional Costs
- Professional reports: $20-30 per property
- Premium integrations: Varies
- Training: Free (included)
Features We Tested
1. Satellite Measurements
How It Works: Trace the roof outline on satellite imagery. iRoofing calculates area, pitch, and material quantities automatically.
Our Experience:
- Setup took about 5 minutes to learn
- Measurements were 96-98% accurate on simple roofs
- Complex roofs (multi-level, dormers) required more care
- Satellite imagery was current (within 12 months)
Rating: 4/5 — Good accuracy for most residential roofs. Complex commercial roofs may need professional reports.
2. Roof Visualizer (AI-Powered)
How It Works: Upload a photo of the home. AI removes the existing roof and shows what new shingles would look like.
Our Experience:
- Results are impressive and realistic
- Works best with clear, straight-on photos
- Angle shots sometimes have artifacts
- Customers love seeing their options
- Closing rates reportedly increase 20-40%
Rating: 5/5 — The killer feature. Shows customers exactly what they’re buying. Worth the upgrade to Professional plan.
3. Proposal Generation
How It Works: Select materials, add labor costs, generate branded PDF proposals. Send instantly or print on-site.
Our Experience:
- Templates are professional
- Customization is good but not unlimited
- Digital signatures included
- Payment collection available
- Good/better/best options work well
Rating: 4/5 — Solid proposal system. Not as customizable as dedicated proposal software, but good enough for most.
4. Mobile App
How It Works: Full-featured iOS and Android apps for field use.
Our Experience:
- Fast and responsive
- Works offline (syncs later)
- Visualizer works on phone
- Can measure roofs on-site
- Battery usage is moderate
Rating: 4.5/5 — Excellent mobile experience. Everything you need in the field.
5. CRM and Lead Management
How It Works: Basic customer database with lead tracking, notes, and follow-ups.
Our Experience:
- Good for basic tracking
- Not a replacement for dedicated CRM
- Follow-up reminders helpful
- Integration with other CRMs available
- Contact management is simple
Rating: 3.5/5 — Adequate for small teams. Larger companies will want dedicated CRM integration.
Pros and Cons
What We Liked
✅ Roof Visualizer is Outstanding
The AI-powered visualizer is the standout feature. Customers seeing their home with new shingles converts more sales.
✅ All-in-One Platform
Measurements, estimates, proposals, and CRM in one place. No juggling multiple tools.
✅ Fast Estimates
Create complete proposals in 15-20 minutes. Faster than traditional methods.
✅ Professional Presentations
Good/better/best options and visualizations make presentations impressive.
✅ Reasonable Pricing
At $99-149/month, it’s affordable for active contractors. ROI is clear at 5+ jobs/month.
✅ Excellent Mobile Apps
iOS and Android apps are fast, full-featured, and reliable.
What Could Be Better
❌ Learning Curve
Takes 2-4 hours to learn effectively. Not instant.
❌ Measurement Accuracy Varies
DIY measurements are good but not perfect. Complex roofs need professional reports.
❌ Limited CRM
Basic lead tracking. Serious CRM users need integration.
❌ No Offline Visualizer
Visualizer requires internet. Field use depends on connectivity.
❌ Price Adds Up
$1,188-1,788/year plus professional reports. Budget carefully.
Who Should Use iRoofing?
Ideal Users
✅ Residential Roofing Contractors
The core target. Measurements, visualizer, and proposals are optimized for residential.
✅ Sales-Focused Companies
The visualizer is a sales tool. Companies prioritizing close rates benefit most.
✅ Mid-Size Operations (3-15 people)
Big enough to justify the cost, small enough that all-in-one works.
✅ Tech-Comfortable Teams
iPad/phone presentations require some tech comfort.
Not Ideal For
❌ Commercial Roofers
Limited commercial features. Consider Procore or dedicated commercial tools.
❌ Solo Contractors Doing Fewer Than 3 Jobs/Month
Hard to justify $99/month at low volume. Consider Joist or free calculators.
❌ Insurance Restoration Focus
EagleView reports are more widely accepted for insurance.
iRoofing vs Competitors
| Feature | iRoofing | RoofSnap | EagleView | HOVER |
|---|---|---|---|---|
| Price/month | $99-149 | $139 | Per-report | $199 |
| DIY Measurements | ✅ | ✅ | ❌ | ❌ |
| Roof Visualizer | ✅ (Best) | ❌ | ❌ | ✅ |
| Proposals | ✅ | ✅ | ❌ | ✅ |
| Insurance Acceptance | Medium | Medium | High | Medium |
| Mobile App | Excellent | Good | Basic | Good |
| Learning Curve | Medium | Medium | Easy | Medium |
vs RoofSnap
iRoofing has the better visualizer. RoofSnap has better drone integration. Similar pricing. Choose based on whether visualization or drone accuracy matters more.
vs EagleView
Different products. EagleView is measurement-only with insurance acceptance. iRoofing is a complete platform. Use EagleView for insurance claims, iRoofing for retail sales.
vs HOVER
HOVER has excellent 3D modeling from ground photos. iRoofing has better roofing-specific features. HOVER is $50/month more. Choose based on whether 3D models or roofing workflow matters more.
Return on Investment
Break-Even Analysis
| Monthly Roofs | iRoofing Cost | Time Saved | Value |
|---|---|---|---|
| 3 jobs | $99 | 3 hours | Marginal |
| 5 jobs | $99 | 5 hours | Good |
| 10 jobs | $99 | 10 hours | Excellent |
| 20 jobs | $99 | 20 hours | Outstanding |
Assumption: 1 hour saved per estimate vs traditional methods.
Real ROI Example
Before iRoofing:
- 2 hours per estimate
- 30% close rate
- 10 estimates = 3 jobs
With iRoofing:
- 30 minutes per estimate
- 40% close rate (visualizer helps)
- 10 estimates = 4 jobs
ROI: One extra job per month easily covers the $99 subscription.
Tips for Getting Started
First Week
- Complete the training videos (2 hours)
- Practice measurements on 5 familiar properties
- Set up your proposal templates
- Configure pricing and materials
First Month
- Use on real estimates
- Test the visualizer with customers
- Refine your proposal templates
- Track close rate changes
Ongoing
- Order professional reports for complex roofs
- Keep material pricing updated
- Use CRM for follow-ups
- Review analytics monthly
Frequently Asked Questions
Is iRoofing accurate?
DIY measurements are 96-98% accurate for simple residential roofs. For complex roofs or insurance work, order professional reports ($20-30 each).
Can I cancel anytime?
Yes, iRoofing is month-to-month. No long-term contracts required. Cancel anytime without penalty.
Does it work offline?
Measurements work offline. The visualizer requires internet. Proposals can be created offline and synced later.
Is training included?
Yes, free training videos and webinars are included. Support team is helpful for questions.
Does it integrate with my CRM?
Basic integrations available for popular CRMs. Enterprise plan includes API access for custom integration.
Alternatives to Consider
| If You Need… | Consider… | Price |
|---|---|---|
| Lower cost | Joist | $20/month |
| Insurance acceptance | EagleView | Per-report |
| Better 3D modeling | HOVER | $199/month |
| Drone integration | RoofSnap | $139/month |
| Free calculations | TheSiteMath | Free |
Our Verdict
iRoofing earns a 4.3/5 rating. It’s an excellent all-in-one platform for residential roofing contractors doing 5+ jobs monthly.
The Bottom Line
Buy iRoofing if:
- You do 5+ residential roofs per month
- Sales presentations matter to your close rate
- You want one platform for measurements, estimates, and proposals
- The visualizer feature appeals to you
Skip iRoofing if:
- You do fewer than 3 jobs per month (use free tools)
- You focus on insurance restoration (use EagleView)
- You do mostly commercial work (use Procore)
- Budget is extremely tight (use Joist + TheSiteMath)
Final Recommendation
For most active residential roofing contractors, iRoofing is worth the $99/month. The visualizer alone can increase close rates enough to pay for the subscription.
Start with the 14-day free trial. Use it on real estimates. Track your close rate. The ROI will be obvious.
Want free calculations first? Try our roofing calculator — no signup, no cost.